Tapal Danedar continued its tradition of ‘differing tastefully’ by offering something extra to its loyal fans. It gave you a chance to enjoy your favorite cup of tea in a branded Danedar mug, free with the purchase of every 100 teabag pack. So you can build an entire Danedar mug collection and invite all your friends over to enjoy the true Danedar experience.
The pioneering Tapal Family Mixture brand was recently re-launched in an attractive, new hard pack. This popular blend, the first to combine leaf and dust tea to win taste buds across the nation, now enjoys the added freshness delivered by this quality packaging.
The launch of the Family Mixture hard pack was followed by a special promotion. A beautiful clear glass mug with the distinctive Family Mixture logo was included in specially marked packs. This was aimed at rewarding the brand’s loyal following with their very own, Family Mixture mug!
Mezban has always contributed to the success of the major cultural festivals of Sindh. It recently participated through a colorful grand tea stall in a landmark mela, held to commemorate the great Sufi poet, Shah Abdul Latif Bhitai’s death anniversary.
On this occasion consumers were also offered a chance to win instant prizes through different competitions and lucky draws on the purchase of tea.
The thrilling finale of the Tapal Family Mixture Football Champions League was held at the Model Town Football Ground in Turbat, Balochistan. After an exciting match, Hyderi Club Kosh Kalat was crowned champions when they beat Union Council Beirut Hub by 2-0.
In the first half, a very spirited fight was witnessed with both sides offering tough resistance in front of a crowd of around 10,000 fans. Then in the second half, Hyderi Club Kosh Kalat established their leadership and was able to score two goals to lift the title.
Tea and sugar go perfectly together, so Mezban decided to launch a very popular promotion. A special pack of 200 gms of sugar was given absolutely free with every large pack of Mezban tea.
This sweet deal was much appreciated and helped enhance Mezban’s positioning as the best host in town.
Tapal Mezban in collaboration with Participatory Youth Development Network (PYDN) Pakistan also organised the First Sindh Youth Summit in February 2010. This was aimed at educating youth on the importance of having the right mind set to succeed in life. The summit covered various skill-building workshops, educational visits, motivational talks as well as musical concerts etc. The overall feedback of this initiative was highly positive and the local media coverage ensured its success.
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